Fersk.354 is a handcrafted bar soap brand based in Reykjavik, Iceland. The company produces natural and organic bar soaps as a modern alternative to shower gels with an aim to lower environmental impact. The team focuses on creating signature sensorial experiences through offering innovative flavours and nature inspired fragrances. The target audience consists of a younger generation and bold people, who are not afraid of experimenting. With a new approach to hygiene, they are looking for unique experiences and new ways to safe planet.
The brand identity's main goal was to convey the company's focus on sustainable positioning and providing a modern alternative to established habits. The design was made in a minimalistic way with a clean layout what stands for the brand’s eco-friendly approach, while the logo got capitalised wide squeezed letters to visualise audacity of a target audience. The biggest emphasis was put on an orange color that symbolises modernity and innovativeness of the company.