TenderBites Bespoke Butcher Shop
Premium Meats Prepared How You Want It.
TenderBites is your one-stop shop for premium meat cuts! Choose from their wide selection of local and imported meat options. TenderBites offer pork, beef, lamb, Pinoy breakfast favorites, and ready-to-cook products. Their steak cuts come from Brahman cattle, one of the world’s most popular beef breeds, Japanese Wagyu, and US Angus beef. Make celebrations and simple get-togethers more memorable. Prepare restaurant-quality dishes with TenderBites!
My mission was to visually translate their brand value of quality by creating a new logo and a new visual identity.
TenderBites Brand & Visual Identity
After nearly three decades of serving premium, high-quality meats, the bespoke butcher shop – TenderBites felt it was time to update its branding. They felt their existing logo and brand identity did not best represent their core value of delivering quality. So for their 30th anniversary, they worked with me to develop new branding.
The challenge was taking their history and evolving it into a more modern identity that would be robust and enduring for the next 30 years. Without alienating their most loyal customers, their "suki." The redesign placed a difficult task upon me in creating a premium brand without making it snobbish.
Scope
Developed a comprehensive branding and visual identity of TenderBites, a premium bespoke butcher shop.
• Comprehensive brand identity
• Comprehensive visual identity
• Comprehensive visual identity
• Craft visual and branding strategy
• Logo redesign
• Development of brand guidelines
• Stationary and business card design
• Price Tag design
• Sticker design
• Uniform design
• Package design
• Advertising design
• Store experience enhancements
• Development of brand guidelines
• Stationary and business card design
• Price Tag design
• Sticker design
• Uniform design
• Package design
• Advertising design
• Store experience enhancements
