
Yomojo Mobile Plans
Yomojo has your family covered.
An Australian telecommunications company that offers families award-winning mobile plans and cyber-safety tools.
Yomojo has your family covered.
An Australian telecommunications company that offers families award-winning mobile plans and cyber-safety tools.
My mission was to create a friendly and enduring brand.

Yomojo Brand Identity
Typically telco branding looks high-tech and industrial. Yomojo wanted to go the opposite route and be inviting and warm, attracting families. This idea led to the development of a fun logotype that was not perfectly balanced but gave a sense of fun and friendliness. The color scheme was also intentionally warm and inviting, leaning mainly towards orange and yellow hues.
Typically telco branding looks high-tech and industrial. Yomojo wanted to go the opposite route and be inviting and warm, attracting families. This idea led to the development of a fun logotype that was not perfectly balanced but gave a sense of fun and friendliness. The color scheme was also intentionally warm and inviting, leaning mainly towards orange and yellow hues.
Scope
Develop a new logo and brand identity for Yomojo, an award-winning mobile plans and cyber-safety tools provider for Australian families.
Develop a new logo and brand identity for Yomojo, an award-winning mobile plans and cyber-safety tools provider for Australian families.
• Brand identity
• Logo design
• Visual identity design
• Logo design
• Visual identity design

