Cardiclear Fish Oil
A trusted Omega-3 supplement.
Cardiclear Fish Oil is a trusted Omega-3 supplement with lemon extract that eliminates the fishy aftertaste commonly experienced with other brands.
Cardiclear conducted market research that showed they need to reinforce their brand-building efforts. So they came to me to help them refresh their visual identity.
Cardiclear, for the first time, will also increase its price and want to emphasize the quality of its fish oil supplement, which would justify the price increase.
My mission was to advance their visual identity away from the look and styling that made them look similar to their other category brands, making them distinct. The task was to create new key visuals for hero images and social media art cards to convey an updated brand story that represents high quality.
Cardiclear Visual Identity Design
With a focus on Heart Health, I was inspired to use the symbol of their logo and use it as a mnemonic device. The heart symbol wraps around or hugs people, conveying that Cardiclear has them cared for and protected. In addition, the large heart shape gives visual focus to the layout while powerfully communicating that people should be more aware of their heart health.
Warm colors were chosen to liven up and give vibrance to the brand, further separating it from its other category brands and the competition.
To guarantee the longevity of the new visual identity, a brand guide was developed to bolster Cardiclear's brand identity and help their in-house graphic designers better utilize the brand's new visual identity.
An accompanying campaign guide was also provided so that the newly updated brand story would be used efficiently, effectively, and creatively to its full potential.
Initial testing shows excellent results for this visual identity refresh.
Scope
Develop new key visuals for hero images to convey an updated brand story that represents high quality.
• Comprehensive visual identity
• Craft visual and branding strategy
• Development of detailed brand guidelines
• Development of detailed campaign guidelines
• Refine an existing logo
• Production of photos
• Manage photoshoot
• Advertising design supervision
• Mentor in-house designer
• Craft visual and branding strategy
• Development of detailed brand guidelines
• Development of detailed campaign guidelines
• Refine an existing logo
• Production of photos
• Manage photoshoot
• Advertising design supervision
• Mentor in-house designer
