Cardiclear Kick Out Campaign
The first step to fighting back against bad cholesterol is easier than ever.
With an ever-increasing number of Filipinos suffering from poor heart health, Cardiclear, focusing on helping people improve their Heart Health, wanted to raise awareness and help people get their cholesterol checked. So they partnered with a diagnostic clinic to provide free lipid profile tests.
My task was to create a campaign and get people to sign up for free lipid profile tests. Cardiclear decided to go digital and use Facebook ads that drive traffic to a landing page for signups. I put together a small team to code and write the copy for the landing page as I work on the designs. I also worked on the advertising design for the Facebook ads.
Inspired by the sad truth that many families are torn apart because of poor heart health. My approach was simple, visualize the drastic loss and show a family photo being torn. A powerful symbol of future memories cut short by heart disease. This potent visual and various other more positive visuals were tested to maximize the campaign's reach.
As a result, many people signed up and got their free lipid profile tests. And Cardiclear achieved its goal of helping drive more awareness to better Heart Health.