Sleepasil
Sleep safe and sound.
Sleepasil is created to help Filipinos live their best life through safe and effective supplements that will aid them in sleeping better and being healthier.
Sleepasil management felt they needed to focus on the benefit of good sleep specifically targeted to their core consumers, which are BPO workers and students.
My goal was to design an advertising campaign that shows the consequence of having a good sleep and what happens when you lack sleep.
I was inspired by the sleeping schedules of some of the most successful people on the planet, like Bill Gates, Tim Cook, Jeff Bezos, Lebron James, and Ellen Degeneres, who sleeps 7 to 8 hours and more. So I presented the client with the idea of #SleepSuccess and sleep fail.
The contrast makes a gripping visual dramatization of two opposite conditions. One is failing and missing out on opportunities, while the other is excelling and living their best life.
The campaign's success led to a refresh of its visual branding that helped strengthen its positioning.
