Lung-Hao Chiang's profile

KOKOS | a gift from the Netherlands

Packaging
Illustrator
KOKOS
a gift from the Netherlands


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出國旅遊這種願望,暫時還只能放在心裡想想。鐵盒裡一顆顆的香甜可口都乘載了「用味蕾帶大家去荷蘭玩」的願望,關於新的一年,我們的夢想都變成了很好吃的形狀。八款餅乾,有著荷蘭的不同省份、各式節慶和一點歷史文化。人在台灣,店裡烤餅乾飄出的溫暖香氣反而像在冬天的荷蘭。​​​​​​​

雖然都是用奶油、麵粉和砂糖製作,不過與其說是餅乾禮盒,不如想成是一扇任意門。打開盒蓋,把整個荷蘭都搬來這裡,2022 年一起從香香甜甜的日子開始。

KOKOS 是荷蘭文中椰子的意思(對,老闆熱愛椰子),來自荷蘭的老闆與台灣闆娘希望經營一間以生活為目的的餐廳,用好吃的料理和舒服的環境歡迎每個人。品牌識別與禮盒視覺將椰子的形象作為角色設計展開,希望以乾淨、有趣、更帶點「人味」的視覺感受呼應 KOKOS 對食物、對土地充滿熱情的品牌精神。
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KOKOS means coconut in Dutch (yes, the founder loves coconut), the founder from the Netherlands and his wife from Taiwan came to Pingtung, southern Taiwan, hoping to run a restaurant for the purpose of life, with delicious dishes And a comfortable environment welcomes everyone. The brand identity and packaging design use the image of coconut as a character design, hoping to echo KOKOS's brand spirit of passion for food and land with a clean, interesting, and more "human touch" emotional feeling.

Due to the COVID-19 epidemic, the desire to travel to other countries is unlikely to be realized in recent years. We have combined the concept of "take everyone to the Netherlands with your taste buds" into the biscuit gift box. There are 8 types of biscuit with the Netherlands different provinces, various festivals and a little history and culture. When people are in Taiwan, the warm aroma of baking cookies in the store is like the Netherlands in winter.​​​​​​​

Although they are all made with cream, flour and sugar, we still hope to provide consumers with a warmer and special brand experience. It is better to think of it as a magical portal. Opening the lid is like coming to the Netherlands, and 2022 will start from a day full of beautiful visions.

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KOKOS | a gift from the Netherlands

Client:KOKOS
Design:Lung-Hao Chiang
Copy:Ya-Ju Chan、Lung-Hao Chiang



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KOKOS | a gift from the Netherlands
Published:

KOKOS | a gift from the Netherlands

Published: