The Brief?
ANA (Airports of Portugal) wanted to convince the route decision makers to add several Portuguese destinations to their routes.
The Work?
Using the iconography already used in ANA communications we pitched a integrated campaign focusing on showing where a trip to Portugal may lead. Magazines, web and mobile were just some of the media used.
Teaser Email
Direct Mail - Augmented Reality - QR
Print Advertising (Global and segmented)
Banner placed in flight related websites
QR Access Pass to the Portuguese Stand
Using the QR code the visitors could play a game in the portuguese stand and win awards.
Phone communication
Email with dashboard
Creative Direction: Patrícia Conde
Art Direction & Design: Hugo Serôdio
Copywriting: Sónia Falcão
Made in YOUmix. All rights belong to YOUmix and APM
Art Direction & Design: Hugo Serôdio
Copywriting: Sónia Falcão
Made in YOUmix. All rights belong to YOUmix and APM
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