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    About

    Corporate brand communication of Madeira Islands in the spirit of his new positioning: Body.Mind.Madeira
    Published:
Madeira is an exceptional place, which inspires unique, deep and almost unreal emotions. It’s a special destination offering different experiences, depending on your needs and desires.
Madeira’s new visual style aims to express the profound feelings that Madeira inspires in its visitors. Through evocative images and clear but unique messages, the new style helps Madeira to position itself as a mystical place that people will want to visit.

Following the Portugal Tourism guidelines, we have created a more ‘personalised’ style for the Madeira Islands brand by using some visual elements that are unique to it.

BODY.MIND.MADEIRA
The idea of the holistic island inspire the communication of Madeira as a place to rediscover yourself and find a better balance for body and mind. You can relax, reinvigorate, learn new things and just find the time to be yourself.. This leads to the tagline/slogan of the new positioning: BODY.MIND.MADEIRA
The campaigns have been promoted in strategic countries, including Britain, Germany, France, Spain, Nordic Countries, among others.

Outdoor advertising campaigns, print, web, event marketing, presence at trade shows, interactive and promotional materials as brochures, posters, brochures and merchandising have been some of the media used to give expression to this new personality of destination, with striking images and headlines dreamers.
"Challenge Your Nature" Campaign
Madeira Islands DUBAI ROUTES 07 Campaign
Madeira Islands Rural Tourism (TER) Guide
Madeira Islands Guide
Creative Director: Patrícia Conde
Art Director: Hugo Serôdio
Designers: Hugo Serôdio, Patricia Conde & Rita Ferreira
Copywriter: Ângela Silva and Sónia Falcão
 
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