The Vine is a five stars design hotel, located in the center of Funchal, capital of Madeira, designed by the world famous Catalan architect Ricardo Boffiil and by the acclaimed Madeiran Interior Designer Nini Andrade Silva.
A hotel with soul, just like a good wine. Intense, sophisticated and luxurious, the ambience of The Vine – centuries of wine production on the island together with the influence of each season - was the inspiration for the creation of corporate identity and all communication online and offline of the hotel.
The development of the main logo and his tagline "The Vine. A divine hotel” as well as the identity of its spaces and signage, in particular UVA gourmet restaurant, the restaurant Terra Lounge and The Spa, dedicated to vinotherapy and well being. All communication was inspired in images of grapes and vines that are allied to a minimalist and elegant graphics. It was also created a website that reflects the brand values – luxury, design and exclusivity – and at the same time worked as a powerful marketing tool. Visit
Food & Beverage Menus
Creative Direction: Patrícia Conde
Creative Supervison: Hugo Serôdio
Brand Development: Hugo Serôdio & Patrícia Conde
Design: Hugo Serôdio, Andreia Silva & Rita Ferreira
Copywriting: Ângela Silva & Sónia Falcão
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