APM WTM: Integrated Marketing Campaign

With the purpose of promoting the new interactive 360º map website - visitmadeira - in the World Trade Market in London, we created a treasure hunt game in the website, with hints and questions about Madeira islands. Each correct answer gave a new direction until the player reach the treasure and the prize - travel to Madeira.
 
So we engaged a multi-campaign (print, digital and interface) integrated with the website visitmadeira.
 
 
OFFLINE
The event brand
The flyers
Display & Interface
Roll-Up
THE GAME
Creative Direction: Patrícia Conde
Art Direction & Design: Hugo Serôdio
Copywriting: Sónia Falcão

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APM WTM: Integrated Marketing Campaign
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APM WTM: Integrated Marketing Campaign

With the purpose of promoting the new interactive 360º map website - visitmadeira - in the World Trade Market in London, we created a treasure hu Read more
11
910
0
Published:

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Attribution, Non-commercial

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