SOLBAKE
Bakery Visual Identity Design
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簡單不是需要的少，而是堅守的多
耐心發酵的美味才會發笑，趁熱嚐一口剛出爐的蓬鬆柔軟
嚐一口太陽的味道
品牌標誌概念源自發酵中的麵團與緩緩升起的太陽
將陽光與麥香揉進麵團，反覆搓揉成一個好吃的輪廓
烘焙會呼吸的工藝品
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The visual concept of brand identity originates from the fermentation dough, bread, and the rising sun. It is hoped that the image of warmth, sunshine, and freshly baked bread can be intuitively conveyed to consumers.
So in the end, the logo was decided to be a simple geometric figure, like the dough being fermented and the rising sun, just like the bread dough being fermented, it is alive and changes shape with different packaging design carriers.
I hope to build a brand vision system that is flexible and warm. Enjoying fresh bread is like taking a bite of the warm sun.
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SOLBAKE | Bakery Visual Identity Design
Product Concept：Lung-Hao Chiang
Design：Lung-Hao Chiang
Copy：Lung-Hao Chiang
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