Creative & Copywriting for DTC Mattress Print Ad
Targeting sports fans with print ad in World Series booklet for game attendees, I worked with the creative director to ideate and write the ad copy for this full page ad in the 2018 World Series booklet (The Boston Red Sox beat the LA Dodgers in five games).
Targeting sports fans with print ad in World Series booklet for game attendees, I worked with the creative director to ideate and write the ad copy for this full page ad in the 2018 World Series booklet (The Boston Red Sox beat the LA Dodgers in five games).
We collaboratively brainstormed around what would be the strongest and most relevant angle, image and copy for the ad that was reaching baseball fans and landed on the headline:
SLEEP LIKE A CHAMP.
SLEEP LIKE A CHAMP.
