Website Redesign for Adtech Platform Sharethrough
Website Redesign Project with Leading Native Adtech Platform Increased Organic Search Traffic and Time On Site
While working as content marketing manager for Sharethrough, the leading native advertising platform, I collaborated closely with design and dev to redesign the website as we modernized the branding, positioning, design and product offering. I structured the sitemap and wrote all of the website content and copy. The company page seen here used a visual storytelling style with large numbers to convey size and growth.
Above, the redesigned homepage for Sharethrough.com

A supply-side platform (SSP) is the tech platform that enables digital publishers to manage their advertising space inventory, fill it with ads, and earn revenue. Sharethrough built one of the first SSPs specifically for native advertising. We put the SaaS side of the business first (Sharethrough also sells native ads to large brand advertisers), targeting CROs and ad ops specialists at publishers like Hearst, Condé Nast and Univision.
The website redesign increased time spent on site by 18% from 2:03 to 2:30.
The "Why native ads?" section of the site captured the bulk of search traffic

Using SEO tools like Screaming Frog and Google's Keyword Planner, I drove a 23% increase in organic search traffic within 3 months of launching the redesigned website, from from 9K visits a month before the redesign to 11K.
Website Redesign for Adtech Platform Sharethrough
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Website Redesign for Adtech Platform Sharethrough

A website redesign and brand refresh increased organic search traffic and time on site by committing to the company's core customers of publisher Read More
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