user's avatar
Website Redesign for Adtech Platform Sharethrough
Adtech Website Redesign Increased Organic Search Traffic and Time On Site
As content marketing manager for Sharethrough, the leading native advertising platform, I collaborated closely with design, marketing and development to redesign the website as we modernized the branding, positioning, design and product offering. I structured the sitemap and wrote all of the website content and copy. The company page seen here used stunning visuals and storytelling to convey the size and growth of the company.
Above, the redesigned homepage for Sharethrough.com

A supply-side platform (SSP) is the tech platform that enables digital publishers to manage their advertising space inventory, fill it with ads, and earn revenue. Sharethrough built one of the first SSPs specifically for native advertising. We put the SaaS side of the business first (Sharethrough also sells native ads to large brand advertisers), targeting CROs and ad ops specialists at publishers like Hearst, Condé Nast and Univision.
The website redesign increased time spent on site by 18% from 2:03 to 2:30.
The "Why native ads?" section of the site captured the bulk of search traffic

Using SEO tools like Screaming Frog and Google's Keyword Planner, I drove a 23% increase in organic search traffic to the top visited page within 3 months of launching the redesigned website. Organic traffic increased from 10K monthly visits visits a month to 12,300 a month.
Website Redesign for Adtech Platform Sharethrough
0
58
0
Published:

Website Redesign for Adtech Platform Sharethrough

A website redesign and brand refresh increased organic search traffic and time on site by committing to the company's core customers of publisher Read More
0
58
0
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives