We're Coming to NYC!
Email Marketing A/B Test for DTC Male Grooming Brand
A/B tested two versions of the same email about an upcoming pop-up store in NYC for DTC male grooming and natural care brand Maapilim. One was a personal note from the founder and the other was a more traditional marketing message with an option to book a one-on-one appointment. The clickthrough rate for the personal note from the founder (B) was more than double the alternate version we tested (A) at a 2.1% CTR. The campaign drove $10,000 in sales with an 18% open rate.