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Landing Page Testing for DTC Mattress Brand Nectar
Landing Page Split Test for DTC Mattress Brand Nectar
Taking a page from the direct-to-consumer (DTC) playbook, we leveraged clean design and listicle-style content writing to give shoppers a reason to buy their new mattress online from Nectar. We split tested paid content conversion ad campaigns running on Facebook, Instagram, Outbrain, Taboola and Quora to understand the difference in customer acquisition cost (CAC) of sending visitors to the Nectar branded landing page vs. the equivalent landing page on our content hub Sleep Authority

Facebook ads from Sleep Authority converted at a substantially lower cost per acquisition (CPA) -- nearly 50% lower than the branded approach.
We tested the same landing page on nectarsleep.com and our content hub sleepauthority.com. Customer acquisition costs were nearly 50% lower when sending traffic to the Sleep Authority page, especially when utilizing the Sleep Authority Facebook handle. To avoid duplicate content, I wrote the content for the Sleep Authority page while we had another writer tackle the Nectar page.

Landing Page Testing for DTC Mattress Brand Nectar
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Landing Page Testing for DTC Mattress Brand Nectar

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