Audience Development at Univision's Fusion Media Group
I oversaw paid media and email marketing for Univision's Fusion Media Group, a digital media portfolio that includes the marquee brands: Gizmodo, Lifehacker, Deadspin, Jalopnik, Jezebel, Kotaku, Splinter, The Root, commerce vertical The Inventory and deals site Kinja Deals.

My team drove audience growth as the portfolio reached record highs of 100 million uniques a month, supporting editorial efforts on Facebook, Twitter, Apple News and Snapchat.

We executed strategic media buys with seven-figure ad budgets, driving cost-efficient traffic to reach visitor and video goals, while creating arbitrage opportunities for the ad sales and commerce teams. I also consulted on content strategy and marketing executions for Residente, a Grammy-winning rapper who signed a multi-year distribution deal with Univision.
Audience Development at Univision's Fusion Media Group
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Audience Development at Univision's Fusion Media Group

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