THUN
70 ANNI DI MAGICO NATALE
The history of THUN begins in 1950 with the birth of the first Angel of Bolzano,
the sweet ceramic figure that Lene Thun modeled while watching her sleeping children.
This year, to celebrate the 70th anniversary of that magical moment when this historic company was founded,
unique of its kind, which has been able to renew itself and innovate, we were involved to design the media campaign for Christmas 2020, the most important occasion of Thun's annual communication.
We won the project pitch by presenting an idea with a strong visual impact,
the sweet ceramic figure that Lene Thun modeled while watching her sleeping children.
This year, to celebrate the 70th anniversary of that magical moment when this historic company was founded,
unique of its kind, which has been able to renew itself and innovate, we were involved to design the media campaign for Christmas 2020, the most important occasion of Thun's annual communication.
We won the project pitch by presenting an idea with a strong visual impact,
and based on the succession of eras.
Times and circumstances required changes which led to the final project.
We took care of it from the concept to the delivery of the file, taking care of all the intermediate phases,
in a very close-knit team, which also includes the Thun managers, to which a sincere thanks goes.
We wanted to retrace the history of Thun identifying four historical moments, from 1950 to today.
Four scenarios, four different domestic environments, united by moments of sharing, of emotions experienced in the family, with a touch of magic brought by the little ones.
The 50s in grandma's kitchen, on the morning of Christmas day,
in the full light of a special day, between cuddles and games with the granddaughter,
Times and circumstances required changes which led to the final project.
We took care of it from the concept to the delivery of the file, taking care of all the intermediate phases,
in a very close-knit team, which also includes the Thun managers, to which a sincere thanks goes.
We wanted to retrace the history of Thun identifying four historical moments, from 1950 to today.
Four scenarios, four different domestic environments, united by moments of sharing, of emotions experienced in the family, with a touch of magic brought by the little ones.
The 50s in grandma's kitchen, on the morning of Christmas day,
in the full light of a special day, between cuddles and games with the granddaughter,
unforgettable moments.
The 70s with the whole family gathered in the living room,
The 70s with the whole family gathered in the living room,
to attend the number of the house wizard, in an instant of awe and wonder.
The 90s in a girl's bedroom full of light and life,
in a magical moment of complicity and tenderness with her father.
Today, all together at the table, happy and carefree, between lights and candles,
The 90s in a girl's bedroom full of light and life,
in a magical moment of complicity and tenderness with her father.
Today, all together at the table, happy and carefree, between lights and candles,
in the warmth of a lit fireplace, for the most desired Christmas ever.
Client: THUN
Produced by: Happycentro
Produced by: Happycentro
Production: Renderfilm @renderfilm_ + Studio Giovetti @studio_giovetti
Project Manager: Federico Padovani
Art Direction: Federico Galvani
Directed by: Federico Galvani & Massimiliano Mazzi
Set Design: Georgia Alloro & Veronika Antoniazzi @imaginoteca_creativestudio
Props Design: Piet Paeshuyse, Erica Zipoli, Andrea Alice Bronzetti
Director of photography: Severino Orlandi
Styling: Alessia Bortesi
Hair styling & Make up: Maura Fabbris @maurafabbris, Sonia Polati @soniapolati
Chef: Max Massimo Bompieri @maxchef74
Editing, Vfx & Color grading: Massimiliano Mazzi
Campaign Photography: Severino Orlandi
Photo Editing: Federico Fiorenzani & Massimiliano Mazzi
Project Manager: Federico Padovani
Art Direction: Federico Galvani
Directed by: Federico Galvani & Massimiliano Mazzi
Set Design: Georgia Alloro & Veronika Antoniazzi @imaginoteca_creativestudio
Props Design: Piet Paeshuyse, Erica Zipoli, Andrea Alice Bronzetti
Director of photography: Severino Orlandi
Styling: Alessia Bortesi
Hair styling & Make up: Maura Fabbris @maurafabbris, Sonia Polati @soniapolati
Chef: Max Massimo Bompieri @maxchef74
Editing, Vfx & Color grading: Massimiliano Mazzi
Campaign Photography: Severino Orlandi
Photo Editing: Federico Fiorenzani & Massimiliano Mazzi
Audio Production: TVCulture @tv_culture_we_design_sound
Sound Director: Diego Mori @diego_mori_sound_director
Music Composition, Sound Design: Francesco Ambrosini, Diego Mori @diego_mori_sound_director
Audio Postproduction, Mix: Diego Mori @diego_mori_sound_director
Making Of: Federico Padovani, Valentina Fusa
Behind the scenes in BW by: Claudio Vianello (many thanks to)
Cast:
– 50s
Grandma: Lucilla Fornaro @lucilla7sette
Girl: Matilde Galvani
– 70s
Mum: Benedetta Zoli @benedettazoli
Dad: Andrea Bassoli
Girl: Ginevra Bassoli
Magic Boy: Vinicio Padovani
Grandpa: Fabio Bassoli
Grandma: Patrizia Pedanti
– 50s
Grandma: Lucilla Fornaro @lucilla7sette
Girl: Matilde Galvani
– 70s
Mum: Benedetta Zoli @benedettazoli
Dad: Andrea Bassoli
Girl: Ginevra Bassoli
Magic Boy: Vinicio Padovani
Grandpa: Fabio Bassoli
Grandma: Patrizia Pedanti
– 90s
Dad: Francesco Allegra @francescoallegra22
Girl: Anna Zocca @anna.zofficial
– 2000
Mum: Alessandra Toso @alessandra_toso_
Dad: Alessandro Bedoni
Boy: Giovanni Bedoni
Girl: Matilde Galvani
Grandma: Lucilla Fornaro @lucilla7sette
Mum: Alessandra Toso @alessandra_toso_
Dad: Alessandro Bedoni
Boy: Giovanni Bedoni
Girl: Matilde Galvani
Grandma: Lucilla Fornaro @lucilla7sette
