100 logos in 100 days
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I created a project for myself to train creative thinking. I will make 100 logos in 100 days, one logo per day. The rule is that I must not spend… Read More
I created a project for myself to train creative thinking. I will make 100 logos in 100 days, one logo per day. The rule is that I must not spend more than 100 minutes working on a logo. Read Less
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100 logos in 100 days
Logo frenzy!
The goal of this project was to train creative thinking every day (and of course promote myself as a designer :)

I made 100 logos in 100 days. The only rule was that I didn't spend more than 100 minutes on each logo (that doesn't include thinking about the logo). The logos were made fast, sometimes rough, sometimes even drawn on paper or palm of my hand.

Logo themes vary. Whatever came to my mind - I made it into logo. Some logos might be more of an illustration rather than standard logo, and some might not be full professional logos with every aspect well thought, but I allowed myself this freedom. Bare in mind that I had only 100 minutes to produce (I hope) an interesting logo. Idea is what counts here more than realization, I think.

Some logos will be specific for my country (Croatia) and in my language. I will try to explain every logo the best I can so you could understand the concept.

You will see a lot of Westie logos. I love West Highland terriers and I have one for my friend. He is my constant inspiration. Unwritten rule was that I made every 10th logo (or so) with a Westie as a theme :)

I started this project on October the 4th (on my nieces 1st birthday) and it was over on 11th of January.

Robert


WESTIE GROOMING

DAY 001

Time consumed: 55 min.

If I'll ever have a dog grooming salon my logo would look like this.
MEGALOGODON

DAY 002

Time consumed: 48 min.

My project is kind of a "mega" in proportions so hence the name. Megalodon is a giant prehistoric shark.
FOR THOSE ABOUT TO SHOOT...

DAY 003
Time consumed: 63 min.

...we salute you.
This one is inspired by AC-DC album cover.
BRAINSTORMING

DAY 004
Time consumed: 80 min.
KREATIVNA KRIZA (CREATIVE CRISIS)

DAY 005
Time consumed: 22 min.

Both words share a letter, In the first word the letter is "N" but when it falls down it is letter "Z".
SIMFONIJA OKUSA (SYMPHONY OF THE TASTE)

DAY 006
Time consumed: 90 min.

This one is called "Symphony of the taste". It was intended to serve as a logo for some fancy restaurant.
INWESTIEGATOR

DAY 007
Time consumed: 82 min.

This is one of my favorites. I would like to create a computer game where the main character would be Westie as an investigator, searching for clues, solving crimes. It could be a hidden object kind of a game.
ID SHOES

DAY 008
Time consumed: 55 min.

Shoe store or shoe maker logo.
VITAMISKA BOMBA (VITAMIN BOMB)

DAY 009
Time consumed: 88 min.

Vitamins are good.
mrKVA

DAY 010
Time consumed: 38 min.

This one requires knowing of croatian language. It portrays a carrot with duck's feet. In my language carrot is "mrkva". Duck makes a sound: "kva, kva, or quak, quak" - so there's the "kva" in the name. You can read logo as mr. Kva, or as mrkva (carrot) A silly logo actually :)
MB

DAY 011
Time consumed: 47 min.

This one says "MB". Initials of the mayor of our city who is turning every part of it into the paying parking zone. So basically, you can't park anywhere for free anymore. Quite annoying...
HAIR OR MUSTACHE?

DAY 012
Time consumed: 22 min.

Mustache groomer / hairdresser logo.
13

DAY 013
Time consumed: 74 min.

13: lucky or unlucky number? Well, to some it's lucky, but for my friend is unlucky. When he saw this logo he
immediately tattooed it on his leg. He liked it that much! Few days later he quit his job / got fired because of it.
CRANK UP YOUR COFFEE

DAY 014
Time consumed: 94 min.

Coffee cranked to 11. Spinal Tap reference. :)
OCTOPUS MEDIA

DAY 015
Time consumed: 68 min.

The cinema is reffered to as the 7th art. After I published this logo it came to me that I should of made a Septepus with seven tentacles, instead of 8, so it would have more numeric sense :)
FLYING PICTURES

DAY 016
Time consumed 72 min.

This could be logo for a production company or a film festival.
BABUSHKA & KOSHKA

DAY 017
Time consumed 95 min.

My girlfried has a little home production of jewelry, knitted stuff and portraits. She thought of the name for her little business and I designed a logo for her. Woolen ball in the shape of babushka. "Koshka" is a russian word for cat.
INTERRR UPT

DAY 018
Time consumed: 23 min.

Interrupted transmission...
SMART CUBE

DAY 019
Time consumed: 88 min.
WESTIE KLUB ZAGREB

DAY 020
Time consumed: 95 min.
SPAVANJE (SLEEPING)

DAY 021
Time consumed: 3 min.
LOG RECORDS

DAY 022
Time consumed: 45 min.
REDUKCIJA (REDUCTION)

DAY 023
Time consumed: 30 min.
SAFETY PIN

DAY 024
Time consumed: 47 min.

Safety pin's head reminded me of an old greek helmet.
INKHEART

DAY 025
Time consumed: 54 min.

For all the creative writers out there.
BICYCLE LOVE

DAY 026
Time consumed 78 min.
WORLD WINE FEST

DAY 027
Time consumed 49 min.
IMPERIAL MUSIC WALKER

DAY 028
Time consumed 30 min.

The force is strong in this one?
PUMPKIN IN DISGUISE

DAY 029
Time consumed: 47 min.

I did this one on Halloween. I felt sorry for all the carved pumpkins so I saved one by suggesting it to mask itself into ghost.
FACEBOOK GUN

DAY 030
Time consumed: 32 min.

Some of my friends are very fast on the "Like" link on facebook. Like the old gunslingers of the wild west. In the same moment I publish some of my posts they already like it. :)
WESTIEWALK PRODUCTIONS

DAY 031
Time consumed: 84 min.
SMRT (DEATH)

DAY 032
Time consumed: 23 min.
LICK!

DAY 033
Time consumed 56 min.

The icecream that licks you right back!
ORGANIZACIJA (ORGANIZATION)

DAY 034
Time consumed: 40 min.
MOONBERANG

DAY 035
Time consumed: 60 min.
SPECKA STUDIO

DAY 036
Time consumed: 85 min.

Logo for my friend's recording studio. He likes to ride his street lightweight bicycle that we here in Croatia call: "Specka". Speckas have a steering wheel with handles in the shape of letter "C" so I incorporated it into design.

MONOTAUR

DAY 037
Time consumed: 35 min.
BRANKEC - RECORDING STUDIO

DAY 038
Time consumed: 22 min.

Another logo for my friend Brankec. At first this was a joke logo since it depicts bald guy with curls on the side of his head as the headphones. But I liked it, so I included it in the project. Brankec liked it too. ;)
NEW CLEAR GENTLEMAN

DAY 039
Time consumed: 55 min.

The gentlemen weren't gentle in the August 1945.
SCOTLAND'S KNIGHTS

DAY 040
Time consumed: 80 min.

Scotland's finest dog breeds: scottie and westie. Did you know that these two fellas are trademarks for the scotch whiskey "Black & White"?
PIXHELL

DAY 041
Time consumed: 25 min.
OLD BREAD AND THE SEA

DAY 042
Time consumed: 37 min.
CHIEF SITTING BOOK

DAY 043
Time consumed: 75 min.
NEW WORLD ODOR

DAY 044
Time consumed: 60 min.
WOLFBIRDS

DAY 045
Time consumed: 90 min.

Browsing through images I stumbled upon an image of a wolf. I recognized two birds forming in the colors of his fur. So I made it into an image for a logo of some sort.
LUDWIG VON WHALETOVEN

DAY 046
Time consumed: 65 min.

A musical whale!
PUNK JELLYFISH

DAY 047
Time consumed: 99 min.

It seems I'm stuck on animals and music themes :). Well this one is for a pop-punk band. A friend asked me to create something for them - it had to contain jellyfish. The idea came to me while I was doing a photo shoot for another band. I pulled the tape out of the casinsg and formed a ball with it. When I picked it up, the shape of it reminded me of a jellyfish with all the tentacles hanging down.
KAJLA DRUMSTICKS

DAY 048
Time consumed: 45 min.

Logo for a small drumsticks production business.
HAMMER

DAY 049
Time consumed: 33 min


50

DAY 050
Time consumed: 40 min.

Since almost every tenth logo features West highland terrier, why not this one too.

I am half way through this project. It's been fun, it's been hard sometimes, it's been satisfying. There were times when I just couldn't make up my mind what to do, or when I didn't have ideas, and there were times when I had plenty of them. So, some logos are not as best as they can be and some just hit the spot. In the end I will select my 10 best logos and let you people vote for your favorite. But that's 50 days from now....
WAR IS PEACE

DAY 051
Time consumed: 75 min.

I was inspired by George Orwell's book 1984. I think everybody should read this book. We are closer to the 1984. than ever.
IGNORANCE IS STRENGTH

Day 052
Time consumed: 88 min.

Another reference to Orwell and Huxley. We are fed with trivialities and disinformation so the truth can be hidden. We are becoming trivial society with a lot of distractions around us. And they are pouring them into us and we absorb them with pleasure...
st.GIBSON

DAY 053
Time consumed: 72 min.

A saint with a beard in the shape of SG guitar.
CHICKEN CHEF

DAY 054
Time consumed: 54 min.

I like chicken! :)
PEACE?

DAY 055
Time consumed: 30 min.

Another logo inspired by war and constant turmoil around the world...
#$¢&%!!!

DAY 056
Time consumed: 18 min.

Tagline is by Buddha.

RED SQUARE DESIGN

DAY 057
Time consumed: 72 min.
SAMSON

Day 058
Time consumed: 67 min.

This is a reference to the story of Samson and how he destroyed the temple by pulling it's two pillars together.
Sometimes design work is tough and you want to bring everything down especially if you have a client from hell.
TIMES NEW ROMULAN

Day 059
Time consumed 45 min.

I had a reference to Star Wars, now it's time for a Star Trek reference. I am more of a Trekkie than a Star Wars fan.
GO WESTie

DAY 060
Time consumed 75 min.

Westie time again! This is sort of a promo slogan for all those people who don't know what breed of dog would they get for themselves. I suggest: "go Westie!"
SQUARREL

DAY 061
Time consumed 30 min.

It's a squirrel! No, it's a square! 
It's a square squirrel = squarell!
COME TOGETHER

DAY 062
Time consumed 40 min.

SOMEBODY CHECK MY BRAIN

DAY 063
Time consumed 33 min.

When doing these logos you have to understand that I am racing against the clock. I have 100 min. to come up with the logo design. That's not a hard part. Hard part is coming up with an idea, a concept. And I have 24 hours in a day to do so. Most of the logos are done near the end of a day so by midnight I have to come up with a brand new logo. Sometimes that's hard, especially if you had a rough day and can't think strtaight. So the brain isn't functioning at full capacity and it's a mess. I didn't have any other idea for this day so I made a logo depicting how I feel sometimes when designing these logos.
NO LOGO

DAY 064
Time consumed: 6 min.

Another logo done in a day when I had little or no inspiration.
I know every designer hates Comic Sans font and I was saving it's use for a special occasion. I wanted to use it before but it didn't fit the previous designs. So I figured it would get me off the hook today with it's simplicity and friendliness. Designers, forgive me! :D
ELEPHONT

DAY 065
Time consumed: 28 min.

An Elephont.
MAC MAN

DAY 066
Time consumed: 15 min.

A logo for all those working on a Mac. Somtimes you just want to kill this marble of doom, or "Spinning wheel of death" how they call it. Especially if you didn't save a document you were working on before SWOD came up. That's where Pac Man (or Mac Man in this case) would come in handy! :D

DAY 067
Time consumed: 10 min.

Who controls the food supply controls the people; who controls the energy can control whole continents; who controls money can control the world.

CLICKCHICK

DAY 068
Time consumed: 82 min.


POBRKANO / MOUSTACHED

DAY 069
Time consumed: 93 min.

"Pobrkano" is a word in my language that means "messy" or when some things get scrambled, out of order, messed up. It could also mean that something is "moustached" - that's the literal translation. So I moustached Marylin. Hope she won't mind. ;)
WEST HIGHLAND TERRORIST

DAY 070
Time consumed: 70 min.

Palestine scarf patterns remind me of westies!
LOGO OVERDOSE

DAY 071
Time consumed: 40 min.

I am overdosing on logos. I should have set this project to last 30 or 50 days. Sometimes it's hard to get inspiration for a logo. And I have to make one every single day! Well, for at least 29 more days...
STEREOGRAM LOGO

DAY 072
Time consumed: 6 min.

If you stare at this image long enough you will see a logo! Really!
I had NO idea what to make on this day so I made a little joke logo. But don't be fooled, you will really see a logo if you look at this image with your eyes slightly out of focus...
MYMOON

DAY 073
Time consumed: 25 min.

This logo is also a wordplay in my language. "Mymoon" or "majmun" in croatian means - ape, monkey.
I really didn't have time to draw this bugger in Illustrator so I just made a sketch. It was really late at night and I was so tired I could not stare at my screen any more. The scan is awful, I know . actually I took a shot with my webcam, I was too lazy to scan the image...
L&V

DAY 074
Time consumed: 35 min.

This could be read as L&V, or LOVE. It stands for Litre & Water ("Litra i voda" in croatian).
It's a saying for a type of drink I like. Litre is white wine and water is sparkling mineral water. Mixed together you get gemisht.

DARKROOM

DAY 075
Time consumed: 20 min.

A nice simple logo. I like it.
NEXT

DAY 076
Time consumed: 15 min.

This one's done... next!

I know that there are similar concepts out there, this one is my version. I thought of the concept on my own but when I made this logo - I googled it and saw similar solutions... oh, well, you can't be original all the time.
DEADNOTE

DAY 077
Time consumed: 45 min.

This is one of my favorites. I hope that there is nothing similar out there.
AIRCUT

DAY 078
Time consumed: 49 min.
DJ LUDWA

DAY 079
Time consumed: 80 min.

My friend DJ Ludwa has a beard that reminded me of an Assyrian statue of human-headed winged bull known as Lamassu. I traced the statue and in the end there was more resemblance to my friend in the face than I first imagined.
SIR WILLIAM WESTIE WALLACE

DAY 080
Time consumed 65 min.

Westies are originally from Scotland so It was only natural to depict a westie as a Braveheart, sir William Wallace. :)
CHRISTMAS TIME

DAY 081
Time consumed: 90 min.

Well, this is more of a greeting card or a compilation of all my logos (or their elements). It was Chrimstas so I had to come up with something jolly.
2010: A CHRISTMAS ODYSSEY

DAY 082
Time consumed: 42 min.

A reference to a scene from Stanley Kubrick's movie "2010: A Space Odyssey".
This should be a critique of modern society and consumerism. We fail to see what really matters today and thus are devolving by satisfying ourselves with material things.
HOLES

DAY 083
Time consumed: 13 min.

Another day when my inspiration was low and when I struggled to come up with an interesting concept for a logo. So I made a little joke regarding my design.
CATWEAR

DAY 084
Time consumed: 35 min.

Logo for some kind of a clothing brand.
CATALOGUE

DAY 085
Time consumed: 24 min.

Another cat inspired logo.
LOGO No.86

DAY 086
Time consumed: 20 min.

It's not that easy to come up with new ideas for logos every day. I have good days and bad days. This started as a bad day for a logo since I didn't have any inspiration or notion what would I do. In the end I just looked at what logo number this is so I made a logo for the logo itself. :)
10 in 2010

DAY 087
Time consumed 55 min.

I made this logo on New Year's eve.
I was inspired by a Bad Religion song "10 in 2010".
It goes something like this:

"what kind of God orchestrates such a thing?
10 in 2010
ten billion people all suffering
10 in 2010
truth is not an issue just hungry mouths to feed
...10 in 2010
forget what you want, scrounge the things you need"

I just wanted to remind people to be thankful for their lives. Especially on the New Year's eve when everybody is stuffing their faces with food and booze. Some people around the world are hungry and thirsty... and yet we are so spoiled and we take everything for granted...

This logo is also based on Kevin Carter's famous photo of a starving boy.

"Carter’s winning photo shows a heart-breaking scene of a starving child collapsed on the ground, struggling to get to a food center during a famine in the Sudan in 1993. In the background, a vulture stalks the emaciated child.
Haunted by the horrific images from Sudan, Carter committed suicide in 1994 soon after receiving the award.”

HAPPY NEW YEAR!

DAY 088
Time consumed 25 min.

Comic Sans strikes again, this time reinforced with mustaches!
BUTTERFLY

DAY 089
Time consumed: 70 min.

I was cooking something the other day, something with butter so I came up with an idea for this logo.
WESTIE & SCOTTIE

DAY 090
Time consumed: 80 min.

Ying & Yang in a dog world...
EGGLIEN

DAY 091
Time consumed: 48 min.

Movie-inspired...
JAPANESE EGG

DAY 092
Time consumed 70 min.
SEXY COOKING

DAY 093
Time consumed: 33 min.
THE HEAD

DAY 094
Time consumed: 45 min.
EU

DAY 095
Time consumed: 25 min.

I'm against unions and globalism. It's just a better way of controlling people by the elite rulers from the shadows...
TOMATOM

DAY 096
Time consumed: 85 min.
ONE BEER TO RULE THEM ALL

DAY 097
Time consumed: 90 min.

One beer to rule them all, one beer to find them,
One beer to bring them all and in the pub bind them.
CREATIVE ENERGY

DAY 098
Time consumed: 55 min.

Some say that sexual energy is the driving, creative force of the universe.
LIFTING 99!

DAY 099
Time consumed: 46 min.
WESTIE'S FINAL WORD

DAY 100
Time consumed: 84 min.

This is it folks! My last logo. Thank you for watching. Take care!
See you in my next project whatever that will be...