The UAE’s first sustainable marketplace wanted to promote an eco-friendly lifestyle to people in Dubai.
In a city where extravagant living is the norm, wastage is a key challenge. Many people in Dubai are also not aware of what sustainability is, or believe it comes with a great deal of effort. We needed to make sustainability seem as effortless as possible.
In a city where extravagant living is the norm, wastage is a key challenge. Many people in Dubai are also not aware of what sustainability is, or believe it comes with a great deal of effort. We needed to make sustainability seem as effortless as possible.
Solution? We led by example, designing posters using double printing on both sides of the paper.
Our message is revealed by simply using sunlight, these were placed in our flagship store in Dubai.
We also created a double-printed billboard on Dubai's busiest highway,
applying our technique to this media for the first time in the UAE.
