Suchard is a French chocolate icon with a heritage over 150 years old.After the successful Rocher and Mini Rocher, the introduction of the Imagine praline laid the foundation of Suchard's Maison des Pralines, offering room for the creation of a brand territory and product innovation. Suchard’s Prélude carries the delicate and seductive chocolate curves of the product into the box structure. The form reflects both the elegance of a woman and the sophistication of a bowtie: it has become a signature shape language and key asset of the brand. This along with the Suchard diamond, a sophisticated colour palette and gifting and luxury cues, provide the ingredients for Suchard’s Maison des Pralines. No wonder the product is perceived as delicate and premium and a worthy addition next to the elegant Imagine.