Iconika was asked to create a document that clearly communicated the brand strategy to the STIHL employees. The strategy placed emphasis on sustaining the Australian backyard. More and more of Australia's backyards are being overtaken by a desire to increase the sizes of our houses, and STIHL wants to get people back outside using their gardens to the fullest.
The focus for this brand book is on the garden where STIHL heart truly lives and the world-class products that they create make the garden beautiful with ease.
A series of events showcase some of the things that you can do in your own garden, whilst the focus for STIHL is always on the backyard itself. The focus shift is evident throughout and the clarity and simplicity of the Making It Easy campaign is played out through the document. It was an interesting challenge in itself to use only one font and one weight - Univers Bold.