CoatesHire partnered on a major brand revitalisation program, which delivered a 20.2% sales increase in FY11.
 
The brand revitalisation broke with convention and rebuilt the brand from the inside out, rather than mass media in. Coates Hire has significantly increased top of mind awareness (by 31%), brand preference (by 52%) and grown market share.
CoatesHire Brand
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CoatesHire Brand

ReBrand of Australia's largest equipment hire specialist - CoatesHire Brand work took in
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