FröZen Yogurt branding and brand experience.
Yogurt with a conscience - Healthy, fun and good for all of us.
With many competitors in the market, their brand needed a fresh approach to capture people attention and make the what's different - understood.
Insight: Most frozen yogurt brands have a pop, plastic, vibrant style which didn't sit well with us. Frozen yogurt is a healthier alternative to ice cream and gelato. Combined with healthy toppings like museli and fresh fruit FröZen was born.
Naming: We were delighted to find Frö - meaning berries in Swedish and Zen - meaning absorbtion available to us. An appropriate description and a unique name in one!
Brand: The design came out of this same thinking - How to create an appropriate and differentiated brand that would resonate with people. Snow, skiing and the Alps felt natural and worked perfectly with the museli and fresh fruits. It also provided a polar opposite to the plastic/neon offering from their competitors.
This is a brand we feel will really go places.