Furi Australia wanted innovative packaging to display their unique blend of European and Asian inspired Australian designed knives.
A knife designed to leverage the unique benefits of both traditional knife making regions.
These knifes are famed for their superior grip design, blade strength and sharpness.
The packaging was crafted to enhance these properties, utilising subtle origami techniques, leading the viewer to understand this combination of designs before reading.
The outcome is prooving to have great stand-out on shelf, enhancing the quality design and further developing a barrier to the competition's offer.