STIHL Making It Easy™ Brand Guidelines
Over the years I've created many Brand Guidelines and Standards manuals, most of these have been very useful for the designer, but what about all the other people that will use them, specifically Marketing teams?
They use brand assets, but don't generally have any understanding what it takes to build one. Do they need to know? Not really. Consistency of use is more important that technical recreation.
— Steven Arnold
Making It Easy - by thoughtful design.
Design is core to the quality and longevity of the STIHL product. This was translated in into our work for STIHL Australia through the campaign logo and Brand Guidelines. To work well, the guidelines needed to be easy to use, easier than trying to think of an immediate solution yourself. This proved to be a solution for the Marketing Teams, the brand and the client that delighted everyone.