C A S E S T U D Y
B A C K G R O U N D
South Africans love beer and social media. But with users scrolling through an average of 90 meters of content a day, we wanted to ensure they stopped and took notice of ours. We created a digital treasure hunt that stopped our users mid-scroll with a simple statement: Stream the beer. Find it first. WIN a bar. It was a campaign that didn’t ask for a like or share, but rather a real-world action to win a real-world prize. Creating real-world SAB ambassadors at the same time.
A W A R D S
2019
2019
GOLD • Digital Media • New Generation Awards
L A U N C H V I D E O
S O C I A L M E D I A
C R E D I T S
Client: South African Breweries
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept & Ideation: André Lopion, Jared Milne
Art Direction: André Lopion
Design: Bianca Potgieter, André Lopion
Motion Graphics: André Lopion
Copywriting: Jared Milne, Courtney Wicksteed
Sound Design: Sergio Da Cruz
