Dementia awareness campaign for the NHS. The idea, portray the losing of ones memory through a string brain unravelling over time. The unravel process denotes that with help in early stages of the disease doctors can prolong the effects and greatly improve quality of life with modern tech. My mission was to try and capture the idea of recognising the problem early, and offer a link to talk to professionals if you notice a loved ones behaviour change. My design won an award in 2010 with the NHS, published and used for an advertising campaign on public transport in the UK.
The designs, concept and application of the mind unravelling has since travelled the world. The campaign was printed in internal documentation in Londons Nurse training programs, published and printed in the UAE's medical communication, featured in The Museum Of Surgical Science in San Fransisco and has had multiple enquiries from Drug companies in the USA for commission of the concept to promote drugs thats help and comfort sufferers.
