Observerly is an astronomical platform, for the modern web age. My challenge to create a single brand mark that encapsulates this amazing web platform that allows anyone to connect and observe space. Conceptually I decided to break it down into three key elements; light, lenses and vast space. The logo form is light refracting through a lens and has the ability to be versatile on application. The brand mark can animate and change colour while still standing strong in its form.