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Blue Energy - Atomic Fusion
I am very passionate about our planet and our future as a race. During my final year at university I had to develop my major project. I chose to develop design, brand and messages that aim to eradicate the stigma that surrounds atomic fusion and make it a movement that will inspire and encourage people to enrol into an energy efficient revolution.
Atomic fusion is natures power source. A process that’s kept our sun burning for a billion years without failing. Scientists have discovered Atomic fusion is the ‘get out of jail free’ card for humanity in our current energy crisis. Its the cleanest, most efficient way to create an alternate energy source for our ever growing population. Scientists have established the technology to create Atomic fusion, but more funding and governments need to invest into the science to make it possible to replace fossil fuels. The answer to our energy crisis has been above our heads for all the whole time.
Since graduating this project has been recognised and featured in ITER's (International Thermonuclear Experimental Reactor) newsletter, "Blue Energy" inspires UK graphic design student - Jaye Louis Douce, a 28 year-old graphic design student at University College, Falmouth (UK) has produced design, catchphrases and posters that would befit an advertising blitz for fusion energy. - 2012
*This is my self initiated university project based upon research and theory of atomic fusion in 2012.
Concept and idea behind the brand mark: 

An atomic fusion reactor, if sliced in half, looks like the core of an apple with a solid column and a donut shaped void of space around its centre. The two elements that are heated, charged and fused are Deuterium and Tritium (Hydrogen isotopes) into Helium, the most abundant energy sources in our universe. The circle on the left represents Hydrogen and the four circles on the right represent Helium. The circles are a representation of the atomic weight of those elements. The colour Cyan is in fact a very common colour emitted when the fusion process occurs. The new clean energy is no longer 'Green energy', it is now 'Blue Energy'.
Concept and idea behind the message: 

Blue Energy is as we all understand 'Atomic Fusion', the energy process of our sun. The campaign represents Blue Energy as our 'sun' and the 'objects' that orbit this energy source. The well understood image of our solar system leads the campaign to denote the uses of this energy in everyday objects and systems.
Blue Energy - Atomic Fusion