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University advertising
The idea to take the iconic ‘F’ of the brand to symbolise​​​​​​​ the establishment through a light source. A source of light to guide the journey of its students and creatives. The artwork aims to be mysterious and leave you wanting to visit the Falmouth University Degree Shows almost like a late night West End Show, a poster campaign leaving you intrigued. We have included some of our process and test shots to show how we created the artwork through light painting.
A test of letter form using light and long exposure.
A test of exposure
A test of different textures
A test of light painting through a stencil
University advertising
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Jaye Louis Douce

University advertising

The idea is to take the iconic ‘F’ of the brand and carry it as a representation of the establishment and area through a light source, a source o Read More
32
712
1
Published: