My challenge, create a single brand mark that reflects the benefit of consistent care to your horses musculoskeletal system. I broke this into two key points [ A ] and [ B ]. [ A ] and [ B ] are time sensitive; [ A - horse is in pain or poorly ] > Stasis repairs through therapy > [ B - horse healed and back to work ]. A very subtle break in the brand logotype, when viewed, creates a feeling of discomfort.
