Samsung View
Design Strategy Lead
David and his partners in Design Strategy created a series of product concepts for Samsung Corporate in 2014. Many of these concepts were approved as development projects, and several went to production with the original design strategy intact- not easy to do with the massive cultural, language & distance barriers between Samsung Design: America and Samsung Corporate. Samsung View had a highly successful launch in late 2015, with many outstanding product reviews (Gizmodo called it "[a] magical slab of content"). This, despite an uninspiring Industrial Design (the original ID concepts from SD:A designers were dazzling).
The following is some of David's initial Design Strategy work, edited to obscure any proprietary content.
