Industrial Design Concept for Porsche / Co.Design contest
The Porsche bike was designed for the Fast Company / Porsche "Next Design Challenge", a design contest to create a product design that uses at least three design elements or attributes from the Porsche 911. It was a Semi-Finalist in that contest, but has lived a second life on Pinterest / Tumblr etc.
My bike design shares the core 911 attributes: light, fast, simple, durable, timeless. The Porsche iconic design details are all integrated, functional components of the design- not styling add-ons. The frame profile reflects the classic 911 glass silhouette, yet still forms a traditional double-diamond bike frame for strength, stiffness & low stand-over height. The belt drive & 8-speed hub deliver the performance expected of a Porsche-branded bike, without the maintenance issues of chains & derailleurs.