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    Industrial Design concepts in support of a design-driven strategy to improve the PC ecosystem.
Microsoft "Galapagos"
Design Leadership, Industrial Design
"Galapagos" was a proposal for Microsoft to define, develop and market a line of premium, design-driven PCs. The proposal was to create "halo" PC designs: tablets, ultra-portable laptops and all-in-one PCs, and deliver them as a complete experience: hardware, software, brand & retail. The idea was to do to the PC business what the MINI did to the small car category- give users a PC that they could love.