RedRock: Twitter Analysis App for iPad
Design Leadership & Strategy
On his second week at IBM, David recognized that the San Francisco design studio (which didn't yet exist) needed a public launch to get the attention and resources necessary to succeed. David borrowed designers from the Austin studio, worked with his Development peer and some of his new developers, and created RedRock, an iPad app that runs Twitter data though multiple algorithms (such as sentiment analysis, location etc.) 

RedRock has had far greater impact than anyone on the team expected, as it was the focus of our General Manager's New York Times interview and was presented on the main stage at IBM's huge trade event. Multiple people have asked us what agency we used to get it built, which is exactly what we had hoped they would think.