ARCHITETTIVERONA — AV Magazine
Full Redesign Project
An ambitious project: rethinking from the basis the quarterly magazine AV, the periodical publishing of Verona architects founded in 1959.
As designers and simple readers of the mag, through the years, we got used to manage issues related to preexistences, analyzing cultural contexts, historical tensions, perceptive paths, and to the practice of rearranging spaces and functions. This is our starting point.
Foundation at first. The structure supporting the entire project: The Grid.
A structure developed through a re-elaboration of the extraordinary model created by Karl Gerstner in 1962 for Capital Magazine. An effective “structural field” allowing for a wide variety of page compositions, always different but coherent and balanced. Based on the concept of a grid, we then developed all the other visual elements guiding the readers through the mag.
Logotype, Payoff & Monogram
Grid System
Icons & Widgets
Fonts & Lettering
Spread Pages
Thumb Index
Illustration
Promo Video
Client: Ordine Degli Architetti Pianificatori Paesaggisti Conservatori Della Provincia di Verona
Editor in chief: Gianfranco Franchini
Editor: Alberto Vignolo
Contributing editor: Nicola Brunelli, Laura De Stefano, Federica Guerra, Angela Lion, Matilde Tessari, Luisella Zeri
Photography: Lorenzo Linthout, Diego Martini, Michele Mascalzoni, Simone Sala, Marco Toté
Concept & Art Direction: Happycentro
Graphic Design & Illustration: Federico Galvani
© OAPPC Della Provincia di Verona
Special thanks to: Alberto Vignolo & Nicola Brunelli
