We were invited to create a new visual identity for GOOGLE that would adapt to the ever-evolving multi-screen world, without losing the speed and simplicity users love. No small task with over 12 billion searches made monthly and ~200 GOOGLE products to consider. The result is a dynamic system of components beyond the iconic logo. Our team conceived the primary logotype and icons, designed the custom Product Sans typeface, developed a set of comprehensive visual identity guidelines and created an assortment of branded materials.