Word as symbol.
Iconography is the visual expression of an idea, action or object. Communication in a nutshell-sized symbol. We created GOOGLE’s system icons to be notably reductive, yet clearly defined a graphic language for
MATERIAL. Simple, modern and bold. A unique grid was constructed to facilitate consistency and establish a clear set of rules for the positioning of graphic elements, resulting in a flexible but coherent structure. A palette of simple, geometric elements was also developed to unify icons and systemize their placement on the grid, on signage and in product UI. Beyond the 1200+ open-source icons designed, detailed guidelines were produced to aide teams in any new icon creation.
 
 
 
Google System Icons
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Google System Icons

System iconography designed for Google's open-source Material library
796
9633
24
Published:

Creative Fields