Agency rebrand built on architecture and legacy.
CAMPBELL MITHUN is one of the nation’s largest advertising agencies, established in 1933. Having revitalized their agency with fresh talent and a new office space, the agency wanted the same for their brand. As part of
the renewal the name was shortened to MITHUN, after co-founder and industry icon RAY MITHUN. We were asked to create an integrated visual identity that embodies the agency’s vision to move forward with confidence. With the pillared structure of MITHUN’s office as its source, we were inspired to create a bold new logo, typographic system and open-air palette across all touch points, from stationary to signage.
VISUAL IDENTITY GUIDELINES