Consistent, coherent and never static.
AGI OPEN is a leading international design conference for students and professionals. As a sponsor of the 2015 event in SWITZERLAND, GOOGLE was invited to include a branded piece for event attendee bags. We were asked to create a poster representing GOOGLE’s approach to continual change and the evolution of their brand. Deconstructing the logo underlined it’s form and geometry while showcasing the iconic colored dots. Printing each on opposing sides, the poster reveals an interaction of patterns with each fold and sense of energy as the circles seemingly break through the shapes, driving change with every pass.