The first version of the Great British Meat Co. website was built on a lean methodology, aimed at desktop users, which meant that a properly responsive design wasn't a necessity to prove market fit. After its massive success however, further investment was put into making it mobile and tablet friendly. Implementation is still underway, and the new version of the website is expected to launch very soon.

One the most important factors in the success of the original site was a brand that stood out in an already saturated marketplace, so the brand image and positioning remained faithful to the original; evolution, rather than revolution.

Armed with a new understanding of GBMC's target audience, and lots of visitor data, the entire user-experience was simplified, wireframed and prototyped in Axure before being taken into Photoshop.