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    An innovative digital magazine concept created for CBBC as part of the Digital Fiction Factory scheme. This multi-platform app was designed to ac… Read More
    An innovative digital magazine concept created for CBBC as part of the Digital Fiction Factory scheme. This multi-platform app was designed to accompany BBC children's television, allowing fans to create, publish and share their own content with family and friends using a collection of fun assets. Read Less
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An innovative digital magazine concept created for CBBC as part of the Digital Fiction Factory scheme. This multi-platform app was designed to accompany BBC children's television, allowing fans to create, publish and share their own content with family and friends using a collection of fun assets. This proof of concept was based on the popular Tracy Beaker franchise, but the concept was developed to be adaptable to any BBC brand.
 
My Roles: Producer : Strategist : UX Designer : Art Director
Our design team were given access to lots of research data and useful statistics about when, why and how deeply BBC audiences engage online. This data was used to create detailed personas and user-journeys, which were then translated into a simple, engaging interactive magazine format that would work seamlessly across any connected device.
With the app, kids could respond directly to moral issues tackled within the latest episode of the programme, experessing how they would have behaved and how they felt characters should have acted. The app included activity feeds, allowing them to see what their friends were up to.
Each issue included missions that would encourage children to go outside and do something physical, such as visiting a local farm, with location-based tools to help point them in the right direction. Children earned status and bragging rights based on the number of missions they completed.
The app included a simple 'flipbook' creator that enabled children to make simple animations of their favourite characters simply by dragging sprites around and recording their movements. New, exciting characters and objects could be unlocked by completing missions and challenges.
The final part of the project was to deliver a detailed feasibility study, assessing the level of technical and editorial resource required to create and manage each issue of the magazine, including a comprehensive suite of authoring tools, with which to create each issue.