I started by defining the fundamental design principles of the Nutshell platform; a mantra to keep us on-vision throughout what would be a long, agile design and implementation process. These were deliberately straight-forward:
Simple: An ordinary office-worker with no technical knowledge at all, must be able to assemble a simple business app in under an hour.
Powerful: Experienced techies must be able to build complex, connected business applications that integrate seamlessly with their existing IT infrastructures.
Compelling: Nutshell's sales team should be able to create an app during presentations and demos, wowing potential customers with its simplicity and power.