Existing in Austria, Edelweiss the white beer reference of the Heineken Group required a full make-over for the French market. A new position – Born in the Alpes – a total relook of the brand has been designed. Redesign of the identity, and all related applications such as key visual, bottle and glass design and of course pack design for the Edelweiss Original and two variants: Fruits Rouges and Agrume.