“On the Loose” is a stand selling designed to launch the Organiz model, an style exercice created according to this same project. Its base is a container of goods. It´s intended, with this stand, to offer to visitors the experience of coffee and their inclusion in the world of Nespresso. It’s an outside stand, to advert the brand where the aren´t Nespresso boutiques.

The concept of mixing and infusion was used to enhance that same experience through the curves and shapes of the vortex in the center of the stand suggested. Thus the visitor is led through ways to the new machine, as he or she involves in the world of Nespresso.

The stand is divided into three related spaces: the exhibition, where the vortex is central point; the taste space, where they are available all the flavors and the experience of the new machine , and thesale , located outside, in order to isolate the moment of negotiation.

Project developed to sell the Organiz coffee machine: http://www.behance.net/gallery/2010-Organiz/3777856