Crafted an innovative illustration and animation project for Capacity, redefining their identity as more than a work allocation solution. Developed a dynamic logo animation, a set of 10 abstract icons, and a captivating wide illustration for their landing page.
Logo Animation: We crafted a dynamic logo animation that echoed their mantra, 'Hey strategy, meet culture.' Through the play of colors and shapes, we visually represented the fusion of strategy and culture, adding movement to the intersection of their logo's elements.
Image 1. Client Satisfaction Image 2. Drive Diversity
Image 3. Collaboration Image 4. Lateral Integration
Image 5. Optimise Resourcing Image 6. Smooth Utilisation
Image 7. Drive Diversity Image 8. Training Development
Image 9. Use Firm Data Image 10. Wellbeing
Iconography: Ten abstract icons emerged, each symbolizing key concepts like harnessing available resources, driving diversity, and forging new working relationships, aligning seamlessly with the brand's message.
We went even further by crafting two distinct logo animations, each symbolizing the values of give and take and the concept of relationship. These animations not only added depth to their brand but also visually conveyed the essence of Capacity's innovative approach, where collaboration and synergy are at the heart of their mission.
Wide Illustration: This striking illustration replaced the static footer on their landing page, extending into the call to action. Designed to span the site's width, with a mobile-friendly version, it encapsulated Capacity's ethos.
"These images are a part of the graphic proposal development process. When it comes to project development, I always kick things off with a black-and-white composition phase to uncover the results the client envisions. It's like my blank canvas before I infuse it with vibrant colors."
