Saldo Bank
With a European Central Bank license on the way, Saldo wanted to shift their position from a trusted loan provider to a fully digital bank with an ambition to shake the industry. We helped Saldo to reimagine their brand strategy, identity and product experience in order to realise their new growth potential in the Nordic and Baltic markets.
Kallan & Co created a brand platform that underlines effortlessness, personal service and commitment to progress, in order to stand out in the fierce market and make room for the modern masses to fall in love with a digital bank.
→ www.saldo.com
Kallan & Co created a brand platform that underlines effortlessness, personal service and commitment to progress, in order to stand out in the fierce market and make room for the modern masses to fall in love with a digital bank.
→ www.saldo.com
In order to visualise the mindset shift, the identity puts the new generation of customers, that Saldo Bank now serves,
at the center stage.
at the center stage.
At the heart of the identity is the dynamic visual frame. Complemented with bespoke brand photography, the visual expression highlights the unique life situations and financial needs where Saldo adapts to its customers' lives.
