Darrin Crescenzi's profile

(Nike)RED launch

Darrin Crescenzi
•
(Nike)RED launch
2010
Product design, branding, packaging and product photography art direction for the launch of (Nike)RED laces product, part of the broader LACE UP. SAVE LIVES. initiative, Nike’s contribution to the ubiquitous HIV/AIDS awareness campaign.

I worked on the lace product, dubré, lace and ball packaging, POP displays, branding, product visuals, and art directed the product photography. Design Director, David Creech. Product photography by Paul Reidmiller.
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
Nike red (RED) (nike)red lace Lace Up save lives AIDS hiv darrin Crescenzi design dubre Shoelace soccer
(Nike)RED launch
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Darrin Crescenzi's profile

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Darrin Crescenzi's profile
New York, NY, USA

(Nike)RED launch

Product design, branding, packaging and product photography art direction for the launch of (Nike)RED laces, Nike’s contribution to the ubiquitou Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives