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(Nike)RED launch

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  • (Nike)RED launch
  • Product design, branding, packaging and product photography art direction for the launch of (Nike)RED laces product, part of the broader LACE UP. SAVE LIVES. initiative, Nike’s contribution to the ubiquitous HIV/AIDS awareness campaign.

    I worked on the lace product, dubré, lace and ball packaging, POP displays, branding, product visuals, and art directed the product photography. Design Director, David Creech. Product photography by Paul Reidmiller.