Nike+ FuelBand launch
Nike+ FuelBand launch
2012
In February, 2012, Nike unveiled a revolutionary new product called the Nike+ FuelBand, designed to track everyday physical activity and convert it into a new metric called NikeFuel. By wearing the product all day long, you get a simple overview of your level of physical activity, and the ability to challenge yourself to do more through goal setting and social media challenges.


Branding
 Product visuals
Art direction: Darrin Crescenzi
CGI: XYZ Graphics & Staudinger+Franke
Additional direction: Joshua Moore and Heather Amuny-Dey
 Application
Nike+ FuelBand launch
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10238
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Published:

Nike+ FuelBand launch

In February, 2012, Nike unveiled a revolutionary new product called the Nike+ FuelBand, designed to track everyday physical activity and convert Read More
590
10238
22
Published:

Creative Fields